Welcome to Bizo Switchboard!
Bizo Switchboard is the first smart link shortener for business.
Want to know if the business audiences you care about are clicking on links you’re sharing through social media channels, email, press releases, and elsewhere? Looking for opportunities to stay top of mind and more deeply engage your shared-link clickers? Well, you’ve come to the right place.
Bizo Switchboard is a free web-based toolkit that enables you to:
- Shorten and Publish your shared links
- Track which business profiles are clicking
- Brand your links to stay top of mind long after the click
- Deliver offers to further engage your shared link clicker
- Retarget your shared link clickers wherever they travel online
Getting Started
To get started, just click on the “Sign in with Twitter” button on the Switchboard home page. This will bring you to a page where you can authorize Bizo to use your Twitter Account and sign-in to Switchboard.
Shorten and Share Links
Easily shorten links and publish to Twitter and LinkedIn right from Bizo Switchboard. If you prefer to publish through other tools or post to other locations simply copy your shortened link and you are good to go.
Understand Who is Clicking on Your Shared Links
Are your shared links reaching your target audience? Understand in real time the business demographic or “bizographic” makeup of people that click your shared links. (Company Size, Industry, Job Function and Seniority).
All of the Standard Metrics You Expect From a Link Shortener
Such as Geo Location, Referrers, Total Clicks, Unique Clickers and more…
Brand your Shared Links to Increase Engagement
The Bizo Switchboard “Brand Bar” takes your social marketing efforts to the next level by enabling you to brand your Tweets and other places you are posting shared links. Your name and brand will be retained as part of the user experience whenever someone clicks on a shared link.
Deliver Offers
Prominently highlight marketing offers on the Offer Bar (e.g., white paper download, free trial, webinar sign-up) to further engage your audience and drive them down your marketing funnel.
Retarget with Display Advertising
When someone clicks on your shared links they may not immediately come to your site and become a true lead. Give them a little additional push down your marketing funnel and reach them with display advertising wherever they travel online.
